What is V2MOM and how can it be useful?

https://tommccallum.com/2021/05/01/get-clear-on-the-why-and-the-v2mom-method/

 

* What is V2MOM, its origin and history

 

V2MOM is a management framework that originated at Salesforce and has been widely adopted by various organizations as a strategic planning and alignment tool. The acronym stands for Vision, Values, Methods, Obstacles, and Measures. Here's a brief overview of each component:

- Vision: This is the overarching goal or purpose of the organization. It outlines what the company aims to achieve in the long term and provides a sense of direction.

- Values: Values represent the guiding principles and beliefs that shape the organization's culture. They define the behaviors and attitudes expected from employees.

- Methods: Methods refer to the specific strategies and initiatives that the organization plans to implement to achieve its vision. It outlines the actions and steps that need to be taken.

- Obstacles: Identifying potential obstacles or challenges is a crucial aspect of strategic planning. This component encourages organizations to anticipate and address obstacles that may hinder progress toward the vision.

- Measures: Measures involve establishing key performance indicators (KPIs) or metrics to track progress. This helps in evaluating the success of the implemented methods and adjusting strategies if necessary.

 

https://zokri.com/v2mom/

Is V2MOM the way to go for your company and team?

 

The V2MOM framework is credited to Marc Benioff, the co-founder and CEO of Salesforce. He introduced this approach as a way to keep the company focused, aligned, and agile. Over time, other companies have adopted and adapted the V2MOM framework to suit their needs.

* how can it be useful of  V2MOM:

 

- Alignment: V2MOM helps align the entire organization by providing a clear understanding of the company's vision, values, and strategic methods. This alignment ensures that everyone is working towards common goals.

- Clarity: The framework promotes clarity by breaking down the strategic plan into specific components. This makes it easier for employees at all levels to comprehend and internalize the company's objectives.

- Agility: V2MOM is designed to be a flexible and dynamic tool. As circumstances change, organizations can update and adapt their V2MOM to stay responsive to market conditions and challenges.

- Communication: It serves as a communication tool, both internally and externally. Sharing the V2MOM with employees, stakeholders, and customers helps convey the organization's mission and direction.

- Accountability: By outlining specific measures and tracking progress, V2MOM fosters accountability. Teams and individuals can see how their contributions align with the overall goals of the organization.

Overall, V2MOM is a practical and effective tool for strategic planning, ensuring that organizations remain focused on their vision, values, and goals while staying adaptable in a rapidly changing business environment.

 

https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/06/LeverageV2MOM.pdf

https://www.slideshare.net/EmiliaDAnzica/how-to-scale-customer-success-in-a-v2mom-framework

How to Scale Customer Success in a V2MOM Framework